Twitter’s switch to hearts resulted in significant increase in activity

A lot of people were angry that Twitter changed the favorite action with the star icon to the “like” with a heart icon. Why there was such a strong reaction to a change in icon, we’ll never know. But it looks like the change has been working out well for Twitter.

The company has noticed a 6% increase in activity in old users since the change, which is a pretty huge change considering how many users Twitter has. The change in activity among new users is 9%, which is an even larger increase. Twitter was apparently right that the heart was an easier to understand icon.

It looks like there’s no chance that Twitter will return to the old system, no matter people’s displeasure over the situation.

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