Twitter touts new ‘ScratchReel’ GIFs you can fast forward and rewind

Twitter today revealed a way to fast forward and rewind animated GIFs shared on its platform, a social media creation the company calls “ScratchReel.” The feature works on the web and on Twitter’s mobile apps, and Twitter appears to have been surfacing these images in beta tests for weeks now. You can’t check it out here within an embedded Twitter post — you have to click through — but when you move your mouse cursor or finger from left to right and back again on the moving image, you can control the animation.

Spotted a ScratchReel yet? Scrub back & forth to help the @WSL surfer escape the tube! ⏪ ⏩ Only on Twitter, dude.

— Twitter (@twitter) November 12, 2015

The feature is possible thanks to a…

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