Snapchat has continuously added new features over the past year, and it looks like it is paying off. Snaps and videos in the app are now being viewed over six billion times a day. That’s a massive three times increase from just this past May, when the company told Bloomberg that it was serving two billion views daily. The company confirmed the six billion views figure to The Financial Times in a report published this weekend.
To put that number in perspective, Facebook announced just this past week that the social network is handling over eight billion video views each day. Facebook has recently placed extra focus on its video offerings, and that figure represents a two-times increase from April.
But how do you count a “view”?