Facebook Live will soon have Snapchat-like filters from MSQRD

Facebook has grand plans to continue expanding and improving its live video platform this year, starting with support for face-swapping app MSQRD. In the coming weeks, you can go live on Facebook from the MSQRD app and utilize its many different Snapchat-like masks and filters while the video is running. Facebook first acquired Masquerade, the Belarusian startup behind MSQRD, back in March with the intention to “continue enhancing the Facebook video experience,” a spokesperson for the social network said at the time. Fidji Simo, Facebook’s director of product, announced MSQRD integration today at VidCon, the annual online video conference in Anaheim, CA.

In one sense, Facebook’s move is another amplification in the ongoing video and…

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